Australia Travel Tips – Getting Around the Countryside Cheaply and Safely

Considering a trip to Australia? For years, the Land Down Under has been a popular tourist stop for young and old alike. The sandy beaches, warm climate, spectacular surf spots, and unusual creatures put Australia at the top of many adventurers’ list. Whether you simply want to hear a thickly accented “G’day, mate” or want to sample exotic fares, here are some Australia travel tips to help ensure you’re up for a smooth ride while touring the countryside!1. Travel with enough fuel. Petrol and gas service stations are few and far between. Since you will be traveling deserted roads for quite some time, never travel with anything less than a half tank.2. Bring sandwiches and drinks. Don’t expect snackbars or roadside diners-you may not find one. Bring your own munchies along, so you can eat anytime and anywhere you want.3. Plan for an early dinner. You may be used to city hours, but country restaurants do not operate in city time. They close early-without a takeaway bar left open-so it’s either you eat early or you go hungry.4. Drive carefully. When you encounter a large truck, keep to the edge of the road. Be on the lookout for animals crossing the road. Most importantly, before you even take off for the countryside, check your vehicle twice. It should be roadworthy, so it doesn’t break down on you while you’re miles away from the nearest civilization.5. Dial 000 for emergencies. If you can use your phone, call for help by dialing 000. If you can’t, sit tight and wait for some form of help to arrive. The Australian countryside is unfamiliar territory, and isn’t the best of terrains for walking about.Australia isn’t called the Land Down Under for nothing. It’s indeed a long way from practically everything. Use these Australia travel tips to help you get around cheap and sound.

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Commercial Real Estate Software and Services

Commercial real estate software refers to a set of solutions that simplify the complete real estate management process, including project and document management, report generation, workflow planning, etc. The software is able to manage all types of real estate projects, starting from commercial to residential, from big to small and so on. It can streamline the business processes of a real estate company to render it more effective, in terms of its functioning, operations and profits.Important business processes in a project are automated and different views of a project are provided for making effective decisions. The commercial real estate software has the advantages of speed and security, combined with the ability to adjust to changing business parameters.Commercial real estate software is an end-to-end solution that is also user-friendly and easily installable. The software provides the users with a total view of the project, including customer data, payment details, receipts, etc., which can be accessed from anywhere, anytime. Another useful feature of the commercial real estate software is its letter merger facility, where any numbers of letters of different formats can be printed, as and when the need arises.The commercial real estate software is divided into separate modules that take care of the different stages of a real estate project, including pre-construction, construction and post-construction. The commercial real estate software can also be integrated with other software that effectively manages human resources & payroll management and financial accounting functions. Automation of the HR and finance-related functions takes away a lot of workload from the employees, allowing them to give attention to the more important issues.Another important module of the commercial real estate solution is the real estate lease and maintenance management system. It handles the lease management of a project, once the company is over with its construction. The user can divide the project into blocks, towers, etc., as per the company needs and discretion. The system is able to manage applicant data, calculate applicant dues and deposits, lease agreement details, interest plans and transaction reports.

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So You Want to Be Self-Employed?

I have been “blissfully” self-employed for more than eight years now, having left corporate boardrooms and office politics behind in favor of writing, editing and Web development. I am routinely asked by friends, colleagues, clients, and mere acquaintances about taking the leap to self-employment: “Would I do it again?” “What about job security?” “Isn’t it a lot of work?” and “Do I ever think I’ll go back?”Below I share my answers, hoping you’ll find value in the responses–or at least a little food for thought.Q: “DO I EVER THINK I’LL GO BACK?”A: This is the easiest to answer. No. I have no intention of ever going back to corporate America, of ever being someone else’s employee. I value my independence and “freedom” too much. In fact, having tasted the fruits of self-employment, I don’t think I could go back even if I wanted to.Q: “ISN’T IT A LOT OF WORK?”A: Anyone out there who is now or has been self-employed knows that being “your own boss” is hard work and that being successful takes tremendous self-discipline. After all, you decide when you get up in the morning just how productive and motivated you are going to be. And if you’re like me, you are the toughest boss you’ve ever had! When you’re self-employed, there is no escaping the boss’s “wrath” . . . ever!If I had tried my hand at self-employment 10 or 15 years ago, I doubt I would have been as successful. Back then I lacked the self-discipline and self-confidence that comes with maturity–the self-discipline and confidence I now have–and that’s so necessary for even moderate success. So while it is a lot of work, it’s a good, healthy kind of work.That said, you still need to know when to reward yourself with a late morning wake-up or an early afternoon break. These are all energizing activities that clear the mind and reinvigorate the spirit–unlike all those former energy drains that came from office politics, working to “please the boss,” and figuring out how you could leave 15 minutes early to make your son’s little league game.Q: “WHAT ABOUT JOB SECURITY?”A: I’ve never felt more financially secure than I do now. I rely on my skills, my abilities, and my desire to do good work and provide value to clients–all things totally within my control–to sustain my success. Back in the corporate world I may have “felt” secure, but looking back I now realize my vulnerability. My security depended on the company’s profit margin, period. Granted, I could positively affect that margin by doing good work, but at the end of the day the board and investors ultimately controlled my destiny. On a daily basis–whether I knew it or not–I was always only one downsizing or reorganization away from the unemployment line. Security was an illusion.Try looking at it another way: who are you more at ease with controlling your destiny–you or an employer who doesn’t always have your best interests in mind? Q: “WOULD I DO IT AGAIN?”A: You bet. Becoming self-employed has been extremely invigorating and liberating for me, personally and professionally. My time is more flexible. Working at home, I get to spend more time with my family and be more a part of my children’s lives. Professionally, I am able to “sculpt” the perfect job for me in terms of what projects I take on, with whom I work, and under what terms. This leads to a more varied and interesting work life and the opportunity to meet and work with lots of interesting people–all of which are important to me. Self employment even gave me the time and energy to write my first novel!MY TWO CENTSShould you find yourself at a career crossroads, sit down and think hard and long about your skills and your personal goals and values. Most likely, there’s a way you can apply this “package” to a self-employment opportunity and become part of one of the largest growing segments of the American economy.Granted, it’s not for everybody, but it can be that simple!

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Health and Fitness for Body, Mind, Spirit and Anti-Aging

Male or female, maintaining youthfulness is something we all desire. It’s human nature. In early biblical times it wasn’t unusual to live well beyond 100 years and still remain productive (mentally, physically and even sexually). For example, Abraham and Sarah had their long-awaited son at 100 and 91 years of age, respectively; and Caleb at 85 years of age returned to fight and claim his land with the same energy and passion he had at 40 years old. These people were obviously doing something right.Well, the world has changed dramatically since those early times; and our diet and lifestyle is a far cry from what was the norm several thousand years back. With the present average life expectancy at 77 years, the question so many of us, continue to ask is: exactly how (in this modern world) do we retain our youthful radiance and maintain productivity to a good old age?Studies have shown that the best prevention against aging is through promoting health and fitness of body, mind and spirit. So here are a few tips for anti-aging and habits that are sure to promote the health and fitness of your body, mind and spirit.Healthy eating: it’s very important to eat well for your health

Limit intake of foods that are hard to digest and avoid processed foods
Keep yourself re-hydrated as your body depends on your water intake to function well
Eat more fish, fruits and vegetables which are rich in the vitamins and minerals essential for boosting the immune system, sustaining good vision, preventing disease and eliminating toxins
Minimise intake of salt and sugars which tend to cause and aggravate blood pressure, chronic disease and metabolic disorders
Outdoor/physical exercise: physical activity is essential for overall well-being

Get some sunshine in your life – medical experts agree that the sun stimulates the brain to release a very important feel good hormone for your body, known as Serotonin
Outdoor activity also keeps you connected with the world around you and is great for engaging your body and mind
Get a breadth of fresh air – why not take regular countryside breaks, particularly if you live and work in a polluted, congested, high pressure city
Get involved in endurance sports such as walking, climbing, cycling, as this will keep your body and mind strong
To ease muscle tension as well as minimise falls and sports injuries, do regular stretches and other floor exercises
Relaxation: there is nothing that ages young and healthy individuals faster than stress

Take some time out of your busy schedule, just for yourself, to do something creative and enriching
Developing faith and a prayer life are important for keeping your mind at peace even amidst the challenges of life
Popular eastern practices such as meditation (yoga) and tai chi are also great tools to help develop awareness and balance of body, mind and spirit.
Social life: we are social beings, created for and performing best in the company of others

Get out there and meet new people, share your experiences and learn from others
Make time for loved ones, be encouraging and make a positive contribution in someone else’s life
Get inspired and challenged by others as you get yourself involved in groups, clubs and societies that are of interest to you
Mental activity: a strong and capable mind is an asset worth protecting and developing

Having a positive attitude towards life (reflected both in your words and thoughts) is a key requirement for a healthy spirit and a strong mind
Take the time to dream, plan, prepare and set goals for your life, no matter your age. It gives hope and encouragement for tomorrow
Instead of resisting change, embrace new opportunities and challenges; read widely and learn new skills- life is a journey, not perfect but rewarding
Life is as big and liberating or as small and stifling as you make it out to be. Having a positive mindset and developing healthy habits for your body mind and spirit are essential for anti-aging, sustaining good health and retaining youthful radiance, whatever your age.

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Learn Digital Photography – Top Seven Tips For Beginners

When I discovered digital photography after years as a film photographer I wanted to get the best possible camera and other equipment. But, equipment was really the last thing that should have been on my list besides a camera of reasonable quality. What I really needed was to learn the fundamentals of photography. Good photographers take good pictures not cameras.The first thing that any budding photographer needs to learn are the fundamentals of photography starting with the basics. Get these under your belt quickly and you have already won half the battle. So, what needs to happen to get you going as a beginner with your first digital camera? Let’s take a look at my top seven.1. EquipmentIt’s not all about equipment. Don’t go rushing out to buy expensive equipment without knowing what you need. A keen sales person will sell you as far as your wallet or credit card will take you. Wait until you know what you need and what you like and match these desires with the right equipment.2. Decide on the type of shots you’d like to shootA good idea is to browse the internet photo galleries, look in magazines or visit your local library to get an idea of what type of photo you really like. Try it out with your camera and see if you are able to, or, want to persevere until you can. Once you’ve made a list plan to go out and shoot on a regular basis. It’s practise that makes perfect. Stick to it until you master your genre. Only then start looking for the equipment to match your area of interest.3. Decide on a structured learning planFind out what you’d like to learn and what you need to learn in order to shoot the type of photos that interest you. For example, macro and nature photography is a more specialised art form and there are a number of techniques and skills to learn, as well as equipment you’ll need to buy. Research it on the internet, read books and if possible take a course on macro or close up photography. 4. Take photos oftenIf you are not regularly shooting images you are not going to grow in your skills and abilities. Set yourself assignments based on what you are studying. Of course, in a structured course you will be given assignments. A photo a day keeps the creativity flowing and helps you to keep motivated. I did an assignment once taking a 100 photos of the same subject from a host of different angles. It gave my photography an unexpected boost.5. Learn your camera’s settingsGetting to know your camera is paramount if you want to learn to take great photos and the best way to do this is by reading your manual. Like I should be telling you this. I am the last one who reads a manual. But, if you do it in a structured way you’ll be amazed at how quickly you get to know your camera. The way I did it was to go through the manual highlighting everything I already knew about it. Then I went back through the manual reading up on each section I didn’t know, practising as I went along. Once I got to know it I was amazed at how much more I could do with my camera. The key is to experiment.6. Keep your camera with youTake every opportunity to get a great shot. Whenever you see something that would make a great photo, shoot it. I have often wished that I had taken my camera with me and got an amazing shot. If you don’t have it with you, you won’t get the shot7. Buy a tripodBesides my camera, my tripod is the most important piece of kit in my equipment bag. There are shots you can only get if your camera is steady. The sharpness of your shots will improve dramatically. If the pros use them then why not the amateurs? As you begin your photography journey, work at learning in a structured way so that the fundamentals of photography become second nature. Photography should be fun but your learning process needs to be serious. Happy shooting!

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A Home Insurance Policy Can Be Found From the Comfort of Your Home

Gone are the days when the only option to take out home insurance was found on the high street. Today you can search for a UK home insurance policy right from the comfort of your own home. Not only this but you have access to a wide range of top insurance providers right here in the UK with which to compare for the best deal and price. By going with a specialist broker you will have access to the key facts so that you are able to compare them which would tell you what would and would not be protected on your home insurance.When considering a UK home insurance policy thought has to be given to the types of home insurance. If you are buying a home the mortgage lender will ask that you take out buildings insurance. This is to cover the outer shell of the home in case the worst should happen and you had to rebuild the property from scratch. It would also protect any items in the home that were none removal such as a fitted kitchen and bathroom fitments. Any outer buildings would also be protected and such items as garden and patio furniture. You would have to find out how much your home would be worth before taking the insurance so you know how much to insure. When coming to this figure you would also need to include how much it would cost to remove the rubble if your home was totally destroyed.Another type of home insurance policy that is not compulsory but which makes a lot of sense to take out is contents insurance. This type protects the contents of the home which would generally include any items that you would take with you if you should move. You would need to take insurance to replace everything in your home if it was totally destroyed, for example as the result of a fire. Therefore it is a good idea to go around the home and jot down the cost of all items. Do not forget items such as the wardrobe, drawers, and cupboards and in the loft. Even the smallest of items soon as up when all counted in together. While you want to insure for enough, you do not want to over insure, as this will mean you are paying for insurance that you do not need.There are many ways you can make savings on a UK home insurance policy. Installing fire alarms and burglar alarms can go a long way to keeping the costs of your insurance premiums down to the minimum. Erecting fencing and shrubbery around the home can also help to keep the cost down. However do not necessarily go for the cheapest insurance cover. It is important to check that the policy you are considering does include the insurance you need. For instance if you live in an area that is at a high risk then ensure that flood damage is included in your home insurance for both buildings and contents. While it might boost up your premiums, without it if you should make a claim it could cost you thousands of pounds.

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How You Can Benefit From an Automotive Guest Post

Do you fancy blogging about cars? If yes, it is pretty obvious that you would love to let other car enthusiasts about your blog. You cannot just imagine how fulfilling it would be to let others read about all the information you share on your blog.What should you do to promote your blog? Well there are a lot of options. The only problem is that any blog promotion almost always involves a payment. If you are on a tight budget and is quite wary about the effectiveness of an online marketing promotion, you have the option to do it on your own, for free.How?Learn about the automotive guest post. If a site is known to have thousands of site visits from car enthusiasts like you, participating in such a community will surely give you an instant exposure. You can expect for automotive backlinks once you will place an automotive guest post on the site.You can write everything about cars, designs, features, accessories or anything that interests you and the car lovers. Or if your business involves cars, you can use your posts to invite people into checking your products and services.What is best with having automotive backlinks through this method is that the service is free. As long as you contribute original and impeccably written content for the site, you are assured of a better exposure on the site and the whole community. You can consider it as free advertising which means a lot of savings intended for marketing efforts. Those automotive backlinks will make great improvements for your site stats and help you rank better on search engines.Other than promoting your business, the primary importance of joining in this kind of service is that you are able to contribute to the growing number of car enthusiasts all over. You get to share your knowledge about cars. You have the chance to help those who are looking for particular information.On the other hand, you also get to gain a lot from this service. First, you will have you marketing needs taken care of. Second, you are able to project a potential increase in sales for your products and services. Third, you have a ready avenue to share your articles. And lastly, you also get to learn from other people who also share information about cars. It is a mutually beneficial avenue that will keep the community of car enthusiasts alive.All you need to do is fill up your blog and prep it well so that once your guests start to pour in, you will have plenty to offer them. You can start to display an automotive guest post on the site so that other members and site visitors will notice you. Make sure to have a well- written article for your first post so that you will create a positive impact and will make the readers ask for more from you. The more informative your posts are the better as more people will want to read everything that you contribute.

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Impacts of Globalization on Accounting Education

Globalization is becoming inevitable within the business world, however many do not realize how globalization not only affects those already involved, but those studying to be apart of it. For over 75 years, the United States of America has been using GAAP (Generally Accepted Accounting Principles) as their standards or rules they have to follow, therefore their students are being taught accounting using GAAP (Scanlan). On the other hand many other countries use IFRS (International Financial Reporting Standards), so then their students are being taught accounting using IFRS. Therefore globalization has a huge impact on the education of accounting students (Nolan).Surprisingly, many people still do not support globalization even though it creates many job opportunities for international and U.S. students. These people are afraid that jobs will be offered to more international students thus making our unemployment rate to go up. With the U.S. using GAAP and most other countries using IFRS this makes it difficult for international students to get jobs here over U.S. students. On the other hand, it will be just as difficult for U.S. students to get jobs in varying countries. This is an issue that should not be ignored. No matter which way you look at it, globalization is affecting the accounting world, especially the accounting education world.Accounting education is changing everyday, from required courses to updated textbooks. An important issue to take note of is the fact that U.S. students are being taught GAAP, while students from other countries are being taught IFRS. Over 100 countries are using IFRS, with globalization becoming more likely, this imposes and unfair difficulty on students (Scanlon). It is significantly more difficult for U.S. students to get jobs in other countries and vice versa, due to the differing standards. The two standards being used has been an issue for quite some time now. In 2002 Robert K. Herdman, Chief Accountant of the U.S. Securities and Exchange Commission, gave an interview in which he talked about the two standards and heard from issuers and others about the requirements to access the U.S. markets; which they stated that having two makes it difficult for users to understand (Herdman). It becomes even more difficult when the results of their operations showed different results under GAAP and IFRS, yet both standards are technically correct. This makes it difficult on deciding which standard should be used globally.The Securities and Exchange Commission has announced that the United States will attempt to abandon the use of GAAP and move towards using IFRS. This will solve the issue of having two ‘correct’ standards yielding different results. However, there are still many difficulties that will come with the shift from GAAP to IFRS. To start with, current accounting students will be majorly impacted by this change. Since they have been taught GAAP since they started their accounting education they will have to become familiar with an entirely new set of rules and regulations. New textbooks are going to have to be made and new courses are going to be required. This could lead to an extended amount of time in school, which ultimately leads to spending more money on the courses and new textbooks. However, not only will accounting students be affected drastically by this switch from GAAP to IFRS but the switch will also drastically affect professors and accountants (Scanlon).Professors will need to be updated and educated on the rules and regulations of IFRS. Also, since more classes will have to be added, this could mean professors will have more classes to teach. They, themselves, will also be required to take courses on IFRS so they know it well enough to be able to teach it to students. This could be a huge inconvenience since they already went through school and earned their degree and now they have to go back. Current accountants may also need to enroll in courses about IFRS so they can implement the changes needed to continue to successful (Scanlon).Globalization helped the United States realize the change that is much needed. Although the changes are both negative and positive, once the United States adopts IFRS problems of differing results due to different standards will be eliminated (Nolan). Also, students will not have to worry about not being able to get job in other countries. Even though it is an inconvenience for current students, professors and accountants it will make things easier in the long run and they will gain more knowledge (Scanlon).References:Herdman, Robert K. “Speech by SEC Staff: Moving Toward the Globalization of Accounting Standards.” SEC Speech: Moving Toward the Globalization of Accounting Standards (R. Herdman). N.p., 29 Apr. 2002. Web. 07 Apr. 2015.Nolan, Jessica. “Globalization’s Impact on Accounting Education.” EzineArticles. N.p., 18 Nov. 2010. Web. 4 Mar. 2015.Scanlan, Bill. “Globalization’s Impact on Accounting Education.”, 09 Nov. 2011. Web. 4 Mar. 2015.

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Google Local Business Listings – Techniques to Show Up 1st

Everyone is talking about the power of Google Local Business Listings and what it can do for your business regardless of what type of business you own or operate. With Google getting over 70% of all searches on a monthly basis can anyone actually afford not to pay attention to Google Local Business Listings to increase business without breaking the bank.Search Engine Marketing Techniques
You need to what you are doing when adding your business on Google.
You must understand the basic SEO techniques in order to maximize results
You must use the proper keywords and or categories for your business during the sign up process other wise you are never going to show up.
You Must add Pictures To Your Listing
If you have a Video about your business that is always a plus.
Set up your Hours of Operation so that customers know when you are open for business
Customer Reviews, This is the biggest factor when customers see your listing and it does have a weight on results from what we are noticing in searches.
If you have a website add a link from your website back to the Google Local Listing so customers can see both.

Google Guidelines to pay attention to:
Do Not Try and spam with multiple Google Listings with the same phone number ( It Does Not Work )
No matter how many Businesses You own only 1 Address per business ( Do not Use The Same Address for all of your businesses.
Have a Unique Phone Number For Each Listing and Unique Business Address to be successful

There are many other factors and techniques to making your Google Local Map Listing jump to the top of the search results and it comes down to making changes from time to time to see what works best. Google is getting smart with how they rank a listing and we will never know exactly what is the best way to achieve First Page Google Listings other than trying out different tactics that will not get you spammed from Google.We have tried many ways to achieve 1st Page Rankings on Google Local Searches and with most of them working and sometimes they did not work we went back to making small changes to see what factors have the highest weight with Google to make sure the next time when setting up a new Google Local Business Listing for a new client we want to make sure they show up on the first page of Google quickly and stay there for a long time to come.Trying to stay on the first page of Google is like trying to keep your body in shape, you must work out on a regular basis to achieve the goal and the body you have always wanted. SEO is constantly changing and Google changes with it as well, One day Google may rank your website in the top 5 and next week you could be number 11-15. The only way to avoid this is to always update your website with new information in order to show Google you are still alive and kicking.

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How To Optimize Google My Business Listing To (Generate Sales)

20% of your local optimization efforts will give you 80% of your results.Wondering how?With Google My Business.Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more.Google My BusinessMost of the people you’d come across; consider GMB as just another place to display information about the business.But that’s not true!If you haven’t used Google My Business to its core, you are leaving money on the table.If used correctly, Google My Business is such a powerful tool that can bring you more and more business!How?Here it is…1) Ensure The Information Is Complete And Consistent
Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for.If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time.Also,Ensure the information you’ve entered on the listing is EXACTLY THE SAME as on your website.Inconsistencies in the information will negatively impact your search ranking.Google-my-business22) Verify Your Listing (If You Haven’t Done It Yet)
This is the key to unlock all the GMB features.To verify your listing, you’ll be required to submit a code that is sent to your business address.If you’re expecting some business through GMB, it is highly important to verify your business. With so many fake business registrations every day, a user would not prefer to make a purchase from an unverified listing.After verification, you’ll need to keep an eye on the inbox associated with your Google My Business Listing, for any emails from Google. Google may unverify any listing if it determines that the account is inactive for a significant duration of time.3) Google My Business Descriptions ARE BACK!
Google My Business had descriptions back in 2015-2016. They were suddenly gone and since then businesses had no descriptions; which left the users assuming your products and services.Well, the good news is…Business Descriptions are back!With Google My Business descriptions, you have the chance to describe your business to your audience and explain what makes you different from your competitors.Google My Business Descriptions come with a character limit of 750. So, you can get your message conveyed to the people and simultaneously optimize the listing by using relevant keywords.Optimize Google My Business4) Get More And More Reviews (And Respond To Them)
As described by Neil Patel in one of his articles,Good reviews = sales. More good reviews = more sales.90% of people read reviews before purchasing because everybody likes the second opinion.Ask your customers to review your business. But just gathering reviews won’t help. You need to acknowledge them.All of them!The positive ones, the negatives, the neutrals.5) Update Your Business Hours And Payment Options
Make sure your business operating hours are accurate. Update your working hours for any special events. Make sure that you don’t lose any customer because of incorrectly listed business hours.Also, update your listing for any changes in the payment options.Also read: 7 Reasons Why Businesses Need To Invest In SEO 20186) Choose Best Google My Business Category For Your Business
Be specific while picking a category for your business. Consider your targeted keywords.Be careful though. Don’t stuff your listing with keywords.Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”7) Pictures, Pictures, And More Pictures
Pictures speak volume!According to Google, businesses with photos see 35% more clicks to their website and 42% more requests for driving directions on Google Maps.Adding photos of your business is a great way to let your customers get a “behind-the-scenes” look at what your company is all about… AND it can go a long way in promoting your business.People don’t want to see stock images but the real face of your business – who you are, what you do and where you’re located.The most important image in your GMB listing that gets the most exposure and has the most impact, is your ‘Profile Picture’.However, the cover image is also of paramount importance, as it shows up front and center on your listing. You can also add other pictures based on the business you operate in; this might include pictures of interior and exterior of the business, goods and/or services your business, your staff or employees or any other picture that can summarize or describe your business.8) Google My Business Videos
You can also add videos. Videos must be:30 seconds or shorter
100 MB or smaller
720p resolution or higher
Unlike images, videos are not a ‘must have’. However, adding one will make you stand out among other businesses.Creating a video will not take you any extra equipment or any video editing software. Just pick up your smartphone; take, save and share the video. This video must be taken at your location. Any commercials or advertising videos will be removed.9) Add Posts To Share Business Updates
Google launched its ‘POST’ feature on all businesses in 2017. With this feature, you can post updates and offers to your listing. You can advertise the latest offers, share updates about new products/services or any special event for free.Google Posts allows you to add text, photos, gifs, and even call-to-action buttons like ‘Buy’, ‘Sign Up’, ‘Learn More’, ‘Get Offer, ‘Reserve’, etc.You can create posts only after you’ve verified your Google My Business Account.However, Google My Business Posts disappear after seven days unless you set a shorter time frame. So, be time specific while crafting the post.Conclusion:
Google My Business presents your business information to potential prospects. It gives you an opportunity to interact with your customers.Not optimizing your Google My Business listing is like not opening door to a customer knocking at your door.It’s an opportunity!Local SEO takes time but can give you a big payoff. On the top of everything, it’s FREE!If you need any help with your Local SEO or wish to optimize your Google My Business Listing, you can contact us.

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